A Descriptive Research Design May Not Be the Most Appropriate

question 27

Multiple Choice

A descriptive research design may not be the most appropriate choice in which of the following situations?

• A)When the research objective is to describe characteristics of an existing market situation
• B)When the research objective is to evaluate current marketing mix strategies
• C)When the research objective is to determine the when, where, and how for the target population
• D)When the research objective is to identify relationships between variables
• E)When the research objective is to gain an insight into the deeper emotions or feelings behind a purchase decision

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Definitions:

Settlement Date

The date on which a trade (purchase or sale of securities) is finalized, and the buyer must make payment while the seller delivers the securities.

Zero Sum Game

A situation in finance or economics where each participant's gain or loss is exactly balanced by the losses or gains of the other participants.

American Call Option

An option contract that gives the holder the right, but not the obligation, to buy an underlying asset at a specified price within a set period, anytime until the contract's expiration.

Agreed Upon Quantity

This is the quantity of goods that the buyer and seller have mutually agreed upon for a transaction.