Mall-Intercept Interview May Be More Desirable Than In-Home Interviews in Many

question 35

Multiple Choice

Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?

• A)Mall-intercept interviews are less expensive.
• B)Mall-intercept interviews take less time to complete.
• C)Interviewers spend less time traveling using the mall-intercept method.
• D)Mall patrons are more likely to be representative of the target population.
• E)Researchers spend little time or effort in securing a person's agreement to participate in the mall-intercept interview.

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Definitions:

Self-Report Technique

A method of data collection where participants provide information about themselves, often used in research studies and surveys.

Observation

The process of monitoring or recording the behavior of people, objects or occurrences, usually for the purposes of research or assessment.

Naturalistic Observation

A research method in which subjects are observed in their natural environment without any manipulation by the observer.

Daycare

A service that provides care and supervision to children, typically during daytime hours, allowing parents to work or attend to other commitments.