A Marketing Researcher Is Interested in Examining the Cause and Effect

question 5

Multiple Choice

A marketing researcher is interested in examining the cause and effect relationship between advertising and sales increase. Which of the following is the most appropriate to address this research objective?

• A)Personal interview
• B)Focus group
• C)Internet survey
• D)Experiment
• E)Telephone survey

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Definitions:

Regulations

Rules or directives made and maintained by an authority to regulate behavior, typically in economic or social activities.

In-Vitro Fertilization

A medical procedure in which an egg is fertilized by sperm outside the woman's body, and then the fertilized egg is implanted into the uterus.

Drug Rehabilitation

The process of medical or psychotherapeutic treatment for dependency on psychoactive substances like alcohol, prescription drugs, and street drugs.

Medical Savings Accounts

Tax-advantaged accounts purposed for medical expenses, encouraging savings for future healthcare needs.