A Descriptive Research Design May Not Be the Most Appropriate

question 27

Multiple Choice

A descriptive research design may not be the most appropriate choice in which of the following situations?

• A)When the research objective is to describe characteristics of an existing market situation
• B)When the research objective is to evaluate current marketing mix strategies
• C)When the research objective is to determine the when, where, and how for the target population
• D)When the research objective is to identify relationships between variables
• E)When the research objective is to gain an insight into the deeper emotions or feelings behind a purchase decision

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Definitions:

Foot-In-The-Door Phenomenon

A psychological tactic involving getting someone to agree to a small request to increase the chances of them agreeing to a larger request later.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting thoughts, beliefs, values, or attitudes.

Role-Playing

A teaching or training technique that involves acting out situations or assuming the roles of characters to simulate real-life scenarios.

Cognitive Dissonance Theory

The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when our awareness of our attitudes and of our actions clash, we can reduce the resulting dissonance by changing our attitudes.