Mall-Intercept Interview May Be More Desirable Than In-Home Interviews in Many

question 35

Multiple Choice

Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?

• A)Mall-intercept interviews are less expensive.
• B)Mall-intercept interviews take less time to complete.
• C)Interviewers spend less time traveling using the mall-intercept method.
• D)Mall patrons are more likely to be representative of the target population.
• E)Researchers spend little time or effort in securing a person's agreement to participate in the mall-intercept interview.

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Definitions:

Geographic Region

An area defined by natural or artificial features that distinguish it from other areas, which can affect market strategies and operations.

Established Presence

A term indicating that a company or brand has a recognized and sustained position within a market or industry.

Countertrade

A method of trade where goods and services are exchanged for other goods and services instead of for money, often used in international transactions.

Civilian Procurement

The process by which governmental bodies or agencies purchase goods and services for non-military use from the private sector.