Compared to Lab Experiments, Field Experiments Are Characterized by All

question 31

Multiple Choice

Compared to lab experiments, field experiments are characterized by all of the following, EXCEPT:

• A)field experiments are more realistic.
• B)field experiments are more controllable.
• C)field experiments take longer to complete.
• D)field experiments are more expensive to conduct.
• E)field experiments can allow your competitors to learn about your initiatives (that are being field-tested).

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