A Focus Group Is

question 33

Multiple Choice

A focus group is:

• A)an interview technique with the main objective of finding out how a subject would respond to a certain statement.
• B)a formalized process of bringing a small selected group of people together for an interactive and spontaneous discussion on one particular topic or concept.
• C)a detailed outline of the topics, questions, and sub-questions used by the moderator to lead the focus group session.
• D)the interactive procedure between the researcher and moderator discussing the subjects' comments and / or responses to the topics that outlined the focus group session.
• E)the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns of expressions.

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Definitions:

Motivation

The reason or reasons one has for acting or behaving in a particular way; the general desire or willingness of someone to do something.

Social Loafing

A phenomenon where individuals exert less effort when working in a group than when working individually.

Disjunctive Task

A task for which the group’s performance is dependent on the performance of the best group member.

Social Loafing

The situation in which persons show reduced effort in achieving objectives when they are part of a team versus working individually.