A Researcher Decides to Use In-Depth Interviews Over Focus Groups

question 7

Multiple Choice

A researcher decides to use in-depth interviews over focus groups for her research study. All of the following could have motivated this decision, EXCEPT:

• A)she wanted to cover richer details from each participant in the study.
• B)she wanted to lower the likelihood of getting socially desirable responses from participants.
• C)she wanted to create a situation where participants didn't feel like they had to impress others by their responses.
• D)she wanted to hear from respondents who may feel inhibited in the presence of others.
• E)she wanted the participants to build upon each others' responses.

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Definitions:

Nonfinancial Performance Output

Nonfinancial performance output assesses a company's operational efficiency, customer satisfaction, and employee engagement, which are not directly measured in monetary terms.

Input Measures

Quantitative indicators used to assess the amount of resources consumed during the production of goods or services.

Improvement

Enhancements made to an asset or property that increase its value or extend its useful life, rather than repairs which maintain its current condition.

Standard Costs

Predetermined or estimated expenses that are often used to measure and control the cost of producing a product or performing a service.