A Client Wants to Know the Best Form of Advertising

question 14

Multiple Choice

A client wants to know the best form of advertising for his online job portal. He appoints a researcher to provide him with all details. The researcher intends to do a literature review, which will help meet all of the following objectives, EXCEPT:

• A)provide background information about the current study.
• B)research hypotheses to obtain answers to specific research questions.
• C)clarify thinking about the research problem.
• D)help define important constructs of interest to the study.
• E)know about another job portal which used Facebook effectively to increase page hits.

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Definitions:

Planning Fallacy

The tendency to underestimate the amount of time, costs, and risks involved in a project and overestimate the benefits.

Kitchen Remodeling

Kitchen remodeling involves the process of making improvements or alterations to a kitchen's design, structure, or appliances.

Costing

The process of determining the costs associated with the production of a product or the provision of a service.

Overconfidence

The psychological condition of being more confident than is justified; this can lead to mistakes and poor decision-making due to underestimating risks or overestimating one's abilities.