Consumer Panels, as a Commercial Data Collection Method

question 35

Multiple Choice

Consumer panels, as a commercial data collection method:

• A)use a rigorous data collection approach.
• B)cost higher than primary data collection methods.
• C)primarily measure media consumption habits as opposed to product or brand consumption.
• D)measure product and brand movement directly at the point of sale.
• E)generate information on effectiveness of shelf space and POP displays.

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Definitions:

Detail

An individual feature, fact, or item, often referred to in the context of attention to such specifics.

Bidirectional Large Objects

A term that likely refers to data types or objects in programming and databases that can handle large amounts of data and support operations in two directions, but it doesn't match a standard technical term directly. NO.

BLOB

Binary Large Object, a collection of binary data stored as a single entity in a database management system, often used for storing images, multimedia files, or executable code.

Real-Time Processing

The processing of database transactions in which the database is updated while the transaction is taking place.