Constructs

question 32

Multiple Choice

Constructs

• A)are an observable item used as a measure on a questionnaire.
• B)have concrete properties and are measured directly.
• C)are associations between two or more variables.
• D)are used to calculate media efficiency.
• E)are an unobservable concept measured by a group of related variables.

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Definitions:

Whey

A liquid byproduct of cheese production, which is used in food products and supplements, especially for its protein content.

Income

The financial gain received by an individual or entity, typically measured per period, from work, investments, or business ventures.

Utility Function

A mathematical representation in economics that captures the level of satisfaction or happiness that consumers derive from consuming goods and services.

Price

The sum of money envisaged, obligatory, or handed over as compensation for something.