A Client Wants to Know the Best Form of Advertising

question 14

Multiple Choice

A client wants to know the best form of advertising for his online job portal. He appoints a researcher to provide him with all details. The researcher intends to do a literature review, which will help meet all of the following objectives, EXCEPT:

• A)provide background information about the current study.
• B)research hypotheses to obtain answers to specific research questions.
• C)clarify thinking about the research problem.
• D)help define important constructs of interest to the study.
• E)know about another job portal which used Facebook effectively to increase page hits.

---

Definitions:

Allowance for Doubtful Accounts

A contra asset account used to estimate the amount of receivables that may not be collectible.

Accounts Receivable

Due amounts from clients to a company pertaining to goods or services delivered but payment not received.

Bad Debts Expense

An estimated expense that reports the cost of accounts receivable that a company does not expect to collect.

Aging

The process of categorizing accounts receivables based on the length of time an invoice has been outstanding to determine their collectability.