In a Marketing Research Report, How the Information Was Obtained

question 36

Multiple Choice

In a marketing research report, how the information was obtained and its relevance to the research question must be addressed in the report. All of the following factors must be communicated to the client / user, EXCEPT:

• A)the specific research objectives of the study.
• B)the specific research questions the study was to answer.
• C)a description of the research methodology employed.
• D)the names of the respondents.
• E)specific procedural information relevant to the collection of secondary data.

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Definitions:

Ultimate Authority

The highest or most supreme source of power and decision-making, often used in the context of governance, religion, or organizational leadership.

Married-Couple Families

Family units consisting of a married couple and their children, if any, living together as a single household.

Paid Labor Force

Individuals who are employed and receive compensation for their work, as opposed to volunteers or unpaid interns.

Traditional Nuclear Families

Family units consisting of two parents (a male and a female) and their biological or adopted children, living together and functioning as a single household.