A Researcher Wants to Measure the Degree of Association Between

question 18

Multiple Choice

A researcher wants to measure the degree of association between two variables, education and product knowledge. Education is measured by asking respondents to choose from one of the four options: less than high school, high school, some college, college graduate. Product knowledge is measured by asking respondents to pick from one of the three options: no knowledge, some knowledge, very knowledgeable. Given this information, which of the following measures would be appropriate?

• A)Chi-square test
• B)Pearson correlation coefficient
• C)Coefficient of determination
• D)Spearman rank-order correlation coefficient
• E)Scatter plot

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Definitions:

Web-Based Meeting Systems

Online platforms that enable virtual meetings, allowing participants to communicate in real-time via video, audio, and text.

Real-Time Communication

Instantaneous exchange of information through electronic means, allowing for immediate feedback.

Videoconferencing

A technology that allows users in different locations to hold face-to-face meetings without having to move to a single location, using video and audio transmissions.

Effective Listener

Someone who actively listens, understands, and engages with the speaker, demonstrating comprehension and empathy.