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The null hypothesis for Pearson's correlation coefficient states there is an association between the two variables in the population and that the correlation coefficient is one.
Individualized Information
Tailored or personalized data presented to individuals based on their preferences, behavior, demographics, or other distinguishing factors.
Communication Capabilities
Describes the potential for a business or device to effectively transmit and receive information or data.
Marketer-To-Consumer
This term refers to marketing activities directed from businesses or marketers directly to the end consumers, bypassing any intermediaries.
Consumer-To-Marketer
A communication flow direction where consumers provide feedback or information directly to companies or marketers.
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