Which of the Following Statements Is False About Cross-Tabulation

question 47

Multiple Choice

Which of the following statements is false about cross-tabulation?

• A)It is the primary form of data analysis in some marketing research projects.
• B)It is used to determine if differences exist among sub-groups of the total sample.
• C)Generally speaking, demographic variables are used as rows and other research variables are used as columns in a cross-tab.
• D)It reports both absolute frequencies as well as percentages.
• E)The selection of variables for a cross-tab should be driven by the objectives of the research study.

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Definitions:

Lewin

Refers to Kurt Lewin, a pioneering psychologist known for his field theory in social science.

Mixed Blessing

A situation or event that has both positive and negative aspects.

Double Approach/Avoidance Conflict

A psychological conflict that arises when a person is faced with a decision involving both desirable and undesirable aspects of two conflicting goals.

Locus Of Control

A mental construct denoting how much people think they possess the power to influence occurrences that impact their existence.