Perceptual Mapping Is a Process That Is Used To

question 31

Multiple Choice

Perceptual mapping is a process that is used to:

• A)do a geodemographic segmentation of the target market.
• B)determine how people perceive a firm's customer service.
• C)do GPS based retail location estimations.
• D)develop maps that show respondents' perceptions of a company, product, service, brand, or any other object in two dimensions.
• E)determine how one dimension of a service intercepts another dimension.

---

Definitions:

Institutionalized

Placed in or confined to a residential institution.

Xenophobia

An irrational fear or hatred of foreigners or strangers, often leading to discrimination and hostility.

Hostility

Feelings of intense anger or animosity toward individuals or groups, often resulting in aggressive or antagonistic behaviors.

Immigrants

People residing in Canada who were born outside of Canada; this category excludes Canadian citizens born outside of Canada and people residing in Canada on temporary status, such as those with a student visa or temporary foreign workers.