DC Tech Is a Market Research Firm Without Many Clients

question 11

Multiple Choice

DC Tech is a market research firm without many clients. So, when a new client approached them, DC Tech decided to capture this new client. Which of their following actions is NOT necessarily unethical?

• A)It sold unnecessary research services to the client.
• B)It did not provide the promised incentives to the respondents and pocketed the money.
• C)After quoting a set price for a proposal, it billed "soft" costs separately.
• D)It stated a 15-minute interview as a two-minute survey to get respondents.
• E)It proposed branded "Black Box methodologies".

Recognize the influence of the self-serving bias in attributing causes for one's own behavior.

Comprehend the variation in attributional biases across different cultures.

Understand the dynamics and consequences of self-fulfilling prophecies and stereotypes in social interactions.

Identify the conditions under which attitudes can effectively predict behavior.

---

Definitions:

Noncompulsory Distributions

Financial or resource allocations made by an organization or government that are not mandated by law or regulation, often discretionary in nature.

Demand Heterogeneity

Describes the variation in consumers' preferences and needs, which can influence the market strategy of businesses.

Government Failure

Occurs when government intervention in the economy causes inefficiencies or leads to an allocation of resources that does not maximize societal welfare.

Market Failure

A situation in which the allocation of goods and services by a free market is not efficient, often leading to a net social welfare loss.