Acme Corporation Surveys Its Consumers to Determine How They View

question 15

Multiple Choice

Acme Corporation surveys its consumers to determine how they view the similarities and dissimilarities among relevant product attributes for a set of competing brands. This is an example of:

• A)pricing strategy research.
• B)distribution strategy research.
• C)positioning research.
• D)market segmentation research.
• E)retailing research.

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Definitions:

Individualism/Collectivism

A cultural dimension that describes the degree to which people in a society are integrated into groups or are seen as independent and self-reliant.

Masculinity/Femininity

Dimensions of gender identity reflecting cultural norms and values associated with behaviors, roles, and activities traditionally considered masculine or feminine.

Culture

The shared values, norms, behaviors, and artifacts of a group of people that distinguish them from other groups.

Software

Programs and operating information used by computers to perform tasks or solve problems.