Which of the Following Statements Is True About Marketing Research

question 48

Multiple Choice

Which of the following statements is true about marketing research firms?

• A)Standardized research firms offer brand name testing as their only service.
• B)Customized research firms include data made or developed from a common data pool or database.
• C)Syndicated business services offer all types of general services.
• D)A database established through optical scanner methods is an example of syndicated business services.
• E)Market research firms are susceptible to company regulations and politics.

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Definitions:

Contempt Of Congress

A charge against an individual accused of obstructing the legislative process or failing to comply with a congressional subpoena.

HUAC Hearings

Hearings conducted by the House Un-American Activities Committee, a body of the U.S. House of Representatives, aimed at investigating alleged disloyalty and subversive activities within the USA, particularly during the mid-20th century.

Federal Prison

A facility operated by the federal government for the incarceration of individuals convicted of federal crimes.

New Prosperity

A period or condition in which an economy experiences growth, leading to increased wealth, employment, and an improved standard of living for its population.