DC Tech Is a Market Research Firm Without Many Clients

question 11

Multiple Choice

DC Tech is a market research firm without many clients. So, when a new client approached them, DC Tech decided to capture this new client. Which of their following actions is NOT necessarily unethical?

• A)It sold unnecessary research services to the client.
• B)It did not provide the promised incentives to the respondents and pocketed the money.
• C)After quoting a set price for a proposal, it billed "soft" costs separately.
• D)It stated a 15-minute interview as a two-minute survey to get respondents.
• E)It proposed branded "Black Box methodologies".

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Definitions:

Gametes

Reproductive cells (sperm and oocytes) that contain half the genetic material of an organism, which unite during fertilization to form a new organism.

Zygote

The new cell formed by the process of fertilization.

Fertilization

The process by which a sperm and an ovum—the male and female gametes, respectively—join to form a single new cell.

Gamete

A mature haploid male or female germ cell which is able to unite with another of the opposite sex in sexual reproduction to form a zygote.