In Marketing Research, Interviewers Submitting False Data for Surveys Are

question 39

Multiple Choice

In marketing research, interviewers submitting false data for surveys are said to be ____.

• A) coding
• B) curbstoning
• C) nominalizing
• D) screening
• E) memoing

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Definitions:

Implicit Memory

Memories that we may not recall consciously, but that are still demonstrable through an indirect test.

Procedural Memory

A type of long-term memory that enables individuals to perform certain tasks without conscious awareness of these previous experiences.

Psychodynamic Explanations

Psychodynamic Explanations are interpretations of human behavior that emphasize internal conflicts, unconscious processes, and the dynamic interplay between conscious and unconscious motivations, as per the theories of Freud and others.

Biological Explanations

The understanding of behavior and mental processes through biological factors such as genetics, neurotransmitters, and brain structures.