A Firm Is Examining Its Data Requirements to Achieve the Objectives

question 12

Multiple Choice

A firm is examining its data requirements to achieve the objectives of its research study. The management team determines that in order to get the needed data, it cannot use an observation method. Instead, it will have to do a mail survey. The team is most likely in which step of the questionnaire design process?

• A) Confirming research objectives
• B) Developing questions and data scaling
• C) Determining layout and evaluate questionnaire
• D) Pretesting, revising, and finalizing questionnaire
• E) Selecting appropriate data collection method

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Definitions:

Autonomy

The capacity to make an informed, uncoerced decision independently.

Competence

The ability to do something successfully or efficiently, often linked to skills and knowledge in a specific area.

Approach-Avoidance Motivation

A psychological concept that describes the conflict involved when a person is faced with a choice or goal that has both attractive and unattractive aspects.

Implicit Motives

Describes unconscious desires, needs, or aspirations that influence an individual's behavior.