A Professor Wants to Determine the Male-Female Ratio in His

question 1

Multiple Choice

A professor wants to determine the male-female ratio in his college. He designs a questionnaire in which a respondent only needs to choose between two choices, male and female. The scale used by the professor is an example of the _____ scale.

• A) ordinal
• B) nominal
• C) ratio
• D) interval
• E) Likert

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Definitions:

Disruption

An innovation or event that significantly alters the way that industries, businesses, or markets operate.

Brand Position

Represents the unique space a brand occupies in the minds of consumers, distinguishing it from its competitors based on attributes, benefits, and perceptions.

Radical Innovation

Involves breakthrough developments or products that significantly alter the dynamics of industry, often creating new markets or reshaping existing ones.

Cultural Storytelling

The use of narratives and stories to convey cultural values, beliefs, and histories, often to educate or entertain, while strengthening communal bonds.