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A Comparative Rating Scale Is Used When the Objective Is

question 47

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A comparative rating scale is used when the objective is to have a respondent express his or her attitudes, behavior, or intentions about a specific object.


Definitions:

Brightness

The attribute of visual perception according to which an area appears to emit more or less light.

Mind Functions

Cognitive, affective, and conative processes and activities carried out by the brain, such as thinking, feeling, and willing.

Edward Titchener

A psychologist known for developing structuralism and for his method of introspection.

John Watson

An American psychologist who is considered one of the founders of behaviorism, emphasizing the study of observable behavior and rejecting introspection.

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