Which of the Following Is True of Qualitative Research Methods

question 12

Multiple Choice

Which of the following is true of qualitative research methods?

• A) Qualitative data may be analyzed qualitatively or quantitatively.
• B) Qualitative researchers must be able to translate numerical data into meaningful narrative information.
• C) Qualitative researchers seek to fit the answers of research participants into predetermined categories rather than to understand them.
• D) Qualitative research is used when the objective is to validate facts.
• E) Qualitative researchers emphasize their samples are made up of representative rather than relevant consumers.

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Definitions:

Marketplace

A platform or environment where buyers and sellers engage in exchange of goods and services. It can be physical or digital.

Target Cost

A pricing strategy in which a company sets a cost for a product and works backwards to achieve that cost through design and manufacturing improvements.

Profit Margin

The ratio of operating income to sales.

Markup Percentage

The percentage added to the cost of goods to cover overhead and profit, determining the selling price.