Which of the Following Is a Major Advantage of In-Depth

question 14

Multiple Choice

Which of the following is a major advantage of in-depth interviews over focus group interviews?

• A) They decrease the likelihood of participants responding in a socially desirable manner because there are no other participants to impress.
• B) They allow researchers to observe the social influence process that affects consumer behavior and attitudes because group members interact with each other.
• C) They eliminate the need for a trained interviewer.
• D) They increase the likelihood of cross talk, thus creating synergy among participants and encouraging them to talk in detail about a topic.
• E) They eliminate the need for asking probing questions.

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Definitions:

Adaptation

The process of adjusting or changing to fit new conditions or environments.

Fast Food

Quick service food items that are prepared and served very quickly, typically in a packaged form for takeout.

Demographic Data

Information related to the characteristics of human populations, such as age, gender, income, and ethnicity, used for statistical analysis.

Market Segmenting

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics, to target them more effectively.