Test Marketing _____

question 22

Multiple Choice

Test marketing _____.

• A) identifies two or more segments within the market for a particular company's products
• B) provides information for decisions on product improvements and new-product introductions
• C) includes choosing and evaluating locations, channels, and distribution partners
• D) focuses on database development through optical scanning at the point of purchase
• E) involves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders

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Definitions:

Lockbox

A service offered by banks to companies for the collection of payments from customers, involving a special post office box to speed up the deposit process.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the normal operating cycle of the business, whichever is longer.

Accounts Receivable

Money owed a company by its clients or customers who have promised to pay for the products at a later date.