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In 2012, how much did it cost, on average, to make a successful bid for the U.S. Senate?
Marginal Cost
The increase or decrease in the total cost incurred by producing one more unit of a good or service.
Lerner Index
A measure of a firm's market power, calculated as the difference between price and marginal cost, normalized by price.
Barrier to Entry
Factors that make it difficult for new firms to enter a market, which can include high startup costs, access to technology, and strict regulations.
Inelastic Demand
A situation where the demand for a product does not change significantly in response to price changes.
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