The Ability of Advertisers to Target African Americans on Black

question 9

Multiple Choice

The ability of advertisers to target African Americans on Black Entertainment Television or Latinos on Telemundo is due to

• A) media segmentation.
• B) narrowcasting.
• C) media telegenism.
• D) media convergence.
• E) media consolidation.

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Definitions:

Franchise

A license to sell another’s products or to use another’s name in business, or both.

Collateral

An asset pledged as security for the repayment of a loan, forfeitable in case of default.