The Emergence of the Multimedia Start-Up Politico Is an Example

question 41

Multiple Choice

The emergence of the multimedia start-up Politico is an example of the merging of various forms of media under one corporate roof with one set of business and editorial leaders. This is known as

• A) consolidation.
• B) narrowcasting.
• C) convergence.
• D) media segmentation.
• E) new media.

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Definitions:

Mental Set

A cognitive tendency to approach situations in a fixed way based on previous experiences, potentially inhibiting problem-solving.

Confirmation Bias

The bias towards selecting, decoding, favoring, and reminiscing over data that corroborates one's prior beliefs or conjectures.

Perceptual Set

A tendency to perceive or notice some aspects of the available sensory data and ignore others.

Grammatical Rules

The structured guidelines that govern the composition of clauses, phrases, and words in any given natural language.