Discuss the Increased Use Of, and Various Functions Performed By

question 65

Essay

Discuss the increased use of, and various functions performed by, political consultants in recent elections.

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Definitions:

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes.

Groupthink

A phenomenon where the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives, often leading to poor decisions.

Conformity

involves aligning one's attitudes, beliefs, behaviors, and norms to those of a group or society.

Status

The rank an individual holds within a group.