Pollsters That Structure a Sample So That It Is Representative

question 12

Multiple Choice

Pollsters that structure a sample so that it is representative of the characteristics of a target population are using what type of sampling?

• A) random sampling
• B) quota sampling
• C) stratified sampling
• D) qualitative sampling
• E) quantitative sampling

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Definitions:

Price

The overall sacrifice a consumer is willing to make—money, time, energy—to acquire a specific product or service.

Geodemographic Segmentation

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics.

Ethnic Food Aisle

A section within grocery stores dedicated to foods and ingredients associated with various ethnic or cultural cuisines.

Suburban

Pertaining to or characteristic of areas on the outskirts of a city, often residential in nature and less densely populated than urban centers.