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If Martin was teaching the difference between the sympathetic reaction and parasympathetic reaction of the pupil he would state that dilation is a parasympathetic reaction.
Publicity
The public visibility or awareness for any product, service, or company that is gained through media attention and coverage.
Promotion Mix
The combination of advertising, sales promotion, public relations, personal selling, and direct marketing used by a company to reach its marketing objectives.
Crisis Management
The process by which an organization deals with a sudden and significant negative event to minimize harm and recover quickly.
Comment Card
A feedback form provided to customers to express their satisfaction or suggestions about services or products.
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