In the Early 1970s, Why Was the Knowledge-Attitudes-Behaviour Model Questioned

question 46

Multiple Choice

In the early 1970s, why was the Knowledge-Attitudes-Behaviour model questioned?

• A) Drug users didn't care much what people thought about them
• B) Students with more knowledge about drugs had a more positive attitude toward drugs
• C) Drug-using behaviour is unrelated to attitudes about drug use
• D) It was more effective just to use scare tactics

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Definitions:

Encoding

The process of converting data into a particular format for efficient transmission or storage.

Transmitting

The act of sending or conveying something from one place or person to another.

Communication Process Model

A theoretical framework that describes the steps involved in the successful transfer of information from sender to receiver.

Decoding

The process of interpreting and understanding communication signals or symbols.