Focus, Inc

question 80

Short Answer

Focus, Inc. is renting a CRM application that they only run once a year through a(n) _____.

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Definitions:

Issues Management

involves the process by which organizations identify, assess, and respond to potential issues or crises that could affect their reputation and operations.

Denial Category

A classification in crisis communication used when an organization denies responsibility for an incident or issue.

Benoit's Theory

A communication theory developed by William L. Benoit focusing on image restoration strategies organizations use to mitigate the impact of negative public incidents.

Lacks Credibility

A condition or situation in which an individual or source is not perceived as trustworthy or believable.