Examlex
According to Chapter 6,it is probably best to assume that:
Micro-influencers
Individuals with a smaller but highly engaged following on social media, often considered more relatable and trustworthy by their audience.
Large Audience
Refers to a significantly vast group of individuals who receive, engage with, or are targeted by specific content or media.
Paid Endorsements
Financial agreements in which influencers or celebrities promote a product or service on their social media channels.
Two-way Involvement
A communication model emphasizing reciprocal interaction between parties, allowing for feedback and engagement.
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