When You Purchase Your Books for This Course from an Online

question 23

Multiple Choice

When you purchase your books for this course from an online source such as HYPERLINK "http://www.amazon.com/" Amazon.com,you are conducting which type of e-commerce?

• A)I-BC
• B)E-CB
• C)C2B
• D)B2C

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Definitions:

Traditional CRM

Traditional Customer Relationship Management (CRM) refers to the practices, strategies, and technologies used by organizations to manage and analyze customer interactions and data throughout the customer lifecycle, aiming to improve business relationships.

CRM Process

involves the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships.

High-Value Repeat Customers

Customers who repeatedly purchase goods or services and generate significant revenue for a business over time, demonstrating brand loyalty and high customer lifetime value.

Customer Touch Points

Any point of direct or indirect interaction between a customer and a company throughout the customer lifecycle.