What Is the Difference Between Horizontal E-Marketplaces and Vertical E-Marketplaces

question 68

Multiple Choice

What is the difference between horizontal e-marketplaces and vertical e-marketplaces?

• A)Vertical e-marketplaces support commerce between multiple industries;horizontal e-marketplaces support commerce between businesses from the same industries
• B)Vertical e-marketplaces support commerce between businesses from the same industry;horizontal e-marketplaces support commerce between businesses from different industries
• C)Horizontal e-marketplaces support commerce between businesses and consumers;vertical e-marketplaces support commerce between business and business
• D)Horizontal e-marketplaces support commerce between business and business;vertical e-marketplaces support commerce between consumer and business

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Definitions:

Good 1

A theoretical or specific item in economics used to model transactions, market behavior, or consumer choice.

Reservation Price

The highest price a consumer is willing to pay for a good or service, beyond which they would choose not to make a purchase.

Barbie's Preferences

A hypothetical concept referring to the assumed tastes or choices that the iconic doll character "Barbie" might have, based on her lifestyle and marketed products.

Good 1

A term used in economic models to represent the first of multiple goods considered in analysis, often with unspecified characteristics.