What Is the Set of Marketing Tools That Your Organization

question 138

Multiple Choice

What is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting customers?

• A) Ad campaigns
• B) Marketing campaigns
• C) Marketing strategies
• D) Marketing mix

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Definitions:

Buying Center

A group of individuals within an organization who are responsible for making decisions about which products or services the organization purchases.

Majority Vote

A decision-making process where the option receiving more than half of the votes is chosen or deemed accepted.

Buying Center

A group of individuals within an organization who participate in the decision-making process of purchasing goods or services.

Initiator

The buying center participant who first suggests buying the particular product or service.