What Is the Difference Between a Pop-Up and Pop-Under Ad

question 35

Multiple Choice

What is the difference between a pop-up and pop-under ad?

• A) A pop-up ad appears quickly when you open a Web site; it may be sometime before you see a pop-under ad
• B) A pop-up ad uses a separate window; a pop-under ad does not
• C) A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad
• D) A pop-under ad is a type of SpyWare; a pop-up ad is not

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Definitions:

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, often referred to as the "I-knew-it-all-along" phenomenon.

Proactive Interference

The phenomenon where previously learned information interferes with the recall of newer information.

Retroactive Interference

A cognitive phenomenon where newly learned information interferes with the recall of previously learned information.

Korsakoff's Syndrome

A chronic memory disorder caused by severe deficiency of thiamine (vitamin B1), most often associated with alcoholism.