Which of the Following Is a Count of the Number

question 67

Multiple Choice

Which of the following is a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser?

• A) Conversion rate
• B) Click-through
• C) Marketing hits
• D) Viral speed

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Definitions:

Global Reporting Initiative

An international independent organization that helps businesses, governments, and other organizations understand and communicate their impact on issues such as climate change, human rights, and corruption.

Reporting Initiative

A process or program designed to systematically collect, analyze, and disclose information about an organization's performance, particularly in domains such as sustainability or ethics.

Ethics Auditing

A systematic evaluation of an organization's ethical policies and practices, typically to ensure alignment with values and legal standards.

Independent Verification

The process of having a third party check or validate information, findings, or conditions to ensure accuracy or compliance.