Virtual Marketing Encourages Users of a Product or Service Supplied

question 61

True/False

Virtual marketing encourages users of a product or service supplied by a B2C company to ask friends to join in as well.

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Definitions:

Need for Achievement

A psychological trait that drives an individual to pursue and attain goals.

Intrinsic Motivation

Motivation driven by an interest or enjoyment in the task itself, and exists within the individual rather than relying on any external pressure.

Need for Competence

An individual's innate desire to be effective in dealing with the environment, feeling capable, and skilled.

Need for Self-Determination

The intrinsic motivation to be autonomous and in control of one’s own life, influencing behavior and psychological well-being.