When Business Intelligence Is Focused on the External Competitive Environment

question 84

Multiple Choice

When business intelligence is focused on the external competitive environment, it is known as _____.

• A) External information
• B) Trends
• C) Competitive intelligence
• D) Competitor knowledge

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Definitions:

Levels of Disappointment

Measures or degrees of dissatisfaction experienced by customers when products, services, or experiences fail to meet expectations.

Outcome

The result or effect of an action, process, or situation, often measured to evaluate the success or impact of an intervention.

Emotionally Positioned

Designed or marketed in a way that appeals to the emotional responses or sensitivities of the target audience.

Functionally Positioned

A marketing strategy where a product is promoted based on its functional attributes and the benefits it offers to consumers.