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What is a legacy information system (LIS) ?
Marketing Tactics
Specific actions or strategies used by a company to achieve marketing objectives.
Strategic Marketing Processes
The planning and execution steps that companies follow to align their marketing efforts with their overall business objectives and competitive market dynamics.
Goals
Specific, measurable, and time-bound objectives that an individual or organization aims to achieve.
Organizational Culture
The collection of values, expectations, and practices that guide and inform the action of all team members within an organization.
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