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Ying Yang wished to upgrade her current home communications system. She wanted to replace her current Internet, TV, and phone to a fiber optics system. As a buyer, which force discussed by Porter did Ying need to deal with most?
Equity
The value of an ownership interest in property, including shareholders' equity in a company, which represents the amount invested by the owners plus any retained earnings.
Capital in Excess
Funds or assets available to a company beyond what is required for normal operations, often used for investment or expansion.
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