What Type of Information System Is the Primary Interface for a Marketing

question 68

Multiple Choice

What type of information system is the primary interface for a marketing professional into a company's customers?

• A)Database management
• B)Communications support
• C)Customer relationship management
• D)Data warehouses

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Definitions:

Sensory Adaptation

The process by which a person becomes less sensitive to stimuli from their environment after prolonged exposure.

Bottom-Up Processing

An approach to information processing that starts with the sensory input and builds up to the final perception in a step-by-step process.

Sensory Receptors

Specialized cells or structures in the body that detect changes in the environment and convey information to the nervous system.

Optic Nerve

The nerve that transmits visual information from the retina to the brain.