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_____ cable is a better-constructed version of the phone twisted-pair cable.
Differentiation Strategy
A business approach that involves developing and marketing unique products or services to stand out from competitors and attract customers.
High-Profile Marketing
Marketing strategies aimed at attracting maximum public attention and visibility, often through the use of celebrities or large-scale campaigns.
Value Creation
The process of maximizing the difference between a customer’s willingness to pay and the cost of a product.
Value Capture
The process of maximizing the portion of that value the company keeps.
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