Which of the Following Holds True for the Term "Brand

question 97

Multiple Choice

Which of the following holds true for the term "brand personality"?

• A)It refers to the mental links that consumers make between a brand and its key product attributes.
• B)It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers.
• C)It refers to the relationship between a product or service's benefits and its cost.
• D)It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category.
• E)It refers to the measurement of the number of customers in a market who are familiar with a brand and what it stands for.

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Definitions:

Lorenz Curve

A graphical representation of the distribution of income or wealth within a society, indicating levels of inequality.

X-axis

The horizontal line on a graph that represents the independent variable.

Vertical

An orientation or direction that goes straight up and down, perpendicular to the horizon.

Gini Coefficient

A gauge for comparing income distribution within a group, starting at 0 for utter equity and peaking at 1 for maximal inequity.