According to the Diffusion of Innovation Theory, Buyers Belonging to the Early

question 116

Multiple Choice

According to the diffusion of innovation theory, buyers belonging to the early majority group are considered crucial because:

• A)they act as opinion leaders and spread the word to the next groups entering a market.
• B)they are regarded as highly knowledgeable and are not price sensitive.
• C)they affect the profitability of new products and services.
• D)they avoid change and rely on traditional products until they are no longer available.
• E)they enter a new product market when the product has achieved its full market potential.

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Definitions:

Western Farmers

Refers to agricultural workers and landowners in the western regions of the United States, who have historically faced distinct challenges such as water scarcity and distance from markets.

Rural Free Delivery

A service initiated by the United States Postal Service in 1896 to deliver mail directly to rural farm families, previously excluded from home delivery.

Great Plains

A vast flat region of North America extending westward from the Mississippi River across the central United States, characterized by its grassy terrain and significance in agriculture.